From a technical perspective, profit maximization is defined as the set of conditions in which marginal revenue is equal to marginal cost and the marginal-cost curve intersects the marginal-revenue curve from below. At this point, and only this point, the company is operating at a level of efficiency that guarantees the community the maximum amount of goods and services that can be produced from a given set of scarce resources. These efficiencies are usually calculated mathematically and are rarely translated into behavior.
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