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Tuesday, February 10, 2009

Why We Never Stop Consuming

A human being is an organism that must have certain things to continue to survive and function. For example without food we would starve. In parts of the world, without clothing and shelter we would freeze. Without water we would die.

Over time, people satisfy their hunger with different kinds of foods (wants). Today they eat a steak. Tomorrow they eat pasta. The same thing holds true for clothing. When people go country-and-western dancing, they wear jeans and boots. When they go to work, they wear suits, dresses, and shoes.

Wants also arise because of cultural influences. In most communities, high levels of consumption, such as having a house, a car, a megascreen television, or a college degree give people status. So, people often acquire these things to get status.

New wants occur while we are satisfying old wants. When we first began to cook our food, we used an open fire. This cooking ritual created a want for a brick oven, followed by a stove, then a microwave oven; only the future knows what the next cooking technology will be.

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