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Tuesday, February 10, 2009

The Rules of the Game: Rule Number Two

One could argue that if our wants as a species were less than the available resources that exist outside the Garden, then the consequences of scarce resources would be negated. Fortunately or unfortunately, depending on one's perspective, we seem to be born with an insatiable desire to consume. I remember a colleague who once said that if the universe were finite, Homo sapiens would devour it before the black holes in space got their chance.
From the moment we are conceived until the moment we die, we never stop consuming. Our appetite for goods and services is relentless. Even after death, many of us continue to consume. We use the services of lawyers, accountants and other professional people to distribute our wealth or manage our assets so that the income can be used to support our children, charities, or whatever other beneficiary we may designate.

This insatiable appetite of ours brings us to the second tenet of the marketplace that is important for our analysis of profit: With the introduction of Homo sapiens to this planet, we must now contend with a world of infinite wants.

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