The Rules of the Game: Rule Number Three

Combining scarce resources with infinite wants brings us to our third and final tenet: More is better than less. Whenever this tenet is postulated, people usually ask, "More of what is better than less of what?" The answer is: More goods and services from a given set of resources is better than fewer goods and services from the same set of resources.

In the jargon of the business manager: this tenet would be stipulated in the following manner. The efficient use of scarce resources is better than the inefficient use of scarce resources. The measure of efficiency in this case would be more goods and services from a given set of resources, rather than fewer goods and services. Obviously, I am not referring to illegal goods and services.